HEY, IT'S HALEY!

HEY, IT'S HALEY!

I’m a senior advertising student at The University of Texas at Austin and an art director alum of the Texas Creative Portfolio Program. I’ve got a knack for creative strategy and a passion for all things media.

If you want to get to know me, you must prepare yourself to hear about my many obsessions. Don’t worry, I’m not obsessive in a ‘Joe Goldberg from You’ sort of way, but rather an ‘I love this thing so much I’m gonna combust’ sort of way. Tooootally different. So, if I ever zone out (which I’m known to do), here’s just a small sample of what might be running behind my eyes:

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This one's a deep cut... no explanation needed

This one's a deep cut... no explanation needed

I believe my bloodstream is almost 100% chive schmear!!! That's definitely good and healthy 🤓🙏🏻

I believe my bloodstream is almost 100% chive schmear!!! That's definitely good and healthy 🤓🙏🏻

There's life before The Batman (2022), and life after The Batman (2022).

There's life before The Batman (2022), and life after The Batman (2022).

My 😭 dogs 😭

My 😭 dogs 😭

I watched Glee at a very young age. And now I'm crying over Lea Michele on broadway! Perfect 🙌

I watched Glee at a very young age. And now I'm crying over Lea Michele on broadway! Perfect 🙌

The girl watches Luca one time and won't stop talking about Vespas. Get a grip.

The girl watches Luca one time and won't stop talking about Vespas. Get a grip.

No comment

No comment

This is my prized possession, TJ (short for Trader Joe).

This is my prized possession, TJ (short for Trader Joe).

#coffee #coffeeisbae #don'ttalktomebeforei'vehadmycoffee

#coffee #coffeeisbae #don'ttalktomebeforei'vehadmycoffee

My 😭 other 😭 dog 😭 in 😭 a 😭 sweater 😭

My 😭 other 😭 dog 😭 in 😭 a 😭 sweater 😭

I serve on the Sc*oter Br*un Hate Committee

I serve on the Sc*oter Br*un Hate Committee

TJ got all dressed up for me. He's breathtaking, truly.

TJ got all dressed up for me. He's breathtaking, truly.

RESUME

  • The University of Texas at Austin — Pending May 2024
    BS Advertising, Texas Creative Portfolio Program
    Business Administration Minor
    Media & Entertainment Ind. Minor

    UTNY — UT’s internship-first study program in NYC, Summer 2023

  • HAVAS HEALTH & YOU — Art Director Intern
    New York, NY (Summer 2023)
    • Design and source creative assets for Havas Health Plus, the largest agency in the Havas Health network

    • Collaborate with 6 Havas interns across disciplines to develop an organic media campaign for Project Glimmer, a non-profit partner

    • Ideate awareness campaign for military sexual assault alongside 4 creative interns as part of Havas Health’s Creative Idea Academy

    • Learn logistics of healthcare advertising and the importance of using human purpose to develop compelling strategy and creative


    TEXAS CREATIVE PROGRAM — Art Director
    Austin, TX (Spring 2021 - Fall 2023)
    • Develop 12 total mock campaigns in the creative portfolio sequence at the nation’s top-ranked undergraduate advertising program

    • Integrate and maximize collaboration, craft, and creative thinking skills to prepare for the vigorous advertising industry

    • Present semester’s work, 3 campaigns, to a panel of industry professionals that provide detailed critiques and scores for each

    JHL COMPANY — Social Media Marketing Intern
    Austin, TX (Summer 2022)
    • Assisted with management of 5 Instagram accounts and 10 Twitter accounts for a boutique PR and event planning agency

    • Monitored and responded to 30+ comments and up to 10 tagged posts weekly and sent a daily detailed report to superior

    • Crafted up to 10 graphics and copy samples weekly, tailoring content to align with each brand’s voice and design elements

    • Utilized Smart Sheets and Sprout Social to create communication plans and social media content calendars for 3+ clients


    WONDERKIND CO — Social Media Marketing Intern
    Austin, TX (Summer 2021)
    • Uploaded social media posts 2-3 times a week via Instagram for a medium-sized food and beverage marketing agency

    • Managed account interactions for 4 brands by responding to 100+ comments and up to 10 tagged posts weekly

    • Engaged with target audience on Instagram for 30 consecutive minutes after each post to heighten brand awareness

    • Curated weekly social media reports for 4 brands consisting of 2 highlights, 2 areas of improvement, and 3 insights


    AFTERGLOW MUSIC PUBLICATION — Staff Designer
    Austin, TX (Spring 2021)
    • Illustrated 5 graphics to accompany online articles and playlists for a student-run music publication

  • SOFTWARE: Adobe Creative Suite, Microsoft Office Suite, Canva, Figma, Slack, Trello, Sprout Social, Smartsheet, Calendly

    ADVERTISING RESEARCH & STRATEGY: SWOT analysis, Competitive alanysis, Photovoice analysis, Mintel Reports, Pew Research Center

    ADVERTISING MEDIA PLANNING: Budget allocation, objectives chart and grids, flighting strategy, media flowchart

  • More than all of these things, I am just a girl. Hope u can understand x

MY INBOX IS CALLING YOUR NAME…