NEW BALANCE

BRAND: For decades, New Balance was seen as the typical ‘dad brand.’ NB has tried to break away from this reputation and move into modern streetwear culture, but a core part of the brand’s perception remains rooted in the dads.

IDEA: Rather than leaving dads behind, let’s embrace their lasting impact on the brand through the lens of their kids. There’s a reason why your dad’s had those 993s since 1990, and why you just bought the same ones last Tuesday. The special relationship with your dad continues a legacy that never goes out of style, because New Balance is nothing new.