SPOTIFY AUDIOBOOKS
THE BEAT OF THE BOOK.
YOUNG ONES 2023 BRIEF: While a majority of Gen Z’ers choose Spotify, they continue to perceive the platform as a strictly music streaming platform. Spotify is looking to change the Gen Z perception of Spotify only being for music. Find new ways to encourage new and current Spotify users to engage with and discover the world of Spotify Audiobooks.
IDEA: Music is everywhere, all the time. So, let’s make audiobooks just as prevalent. We’re bringing Spotify Audiobooks to both the big and small places you’d usually expect to find music.
AUDIOBOOK CONCERT
Pairing authors with touring musicians as their surprise openers, with a live reading of their book’s first chapter.
Taylor Jenkins Reid guest-opening for Miley Cyrus with a reading of her book, Malibu Rising.
ELEVATOR AUDIOBOOKS
In tall, busy buildings, Spotify replaces dull elevator music with riveting stories.
SPREADS
AUDIOBOOK RECOMMENDATIONS
Spotify curates audiobook recommendations based on users’ favorite artists, songs, and albums.
ART DIRECTOR: Haley Wood
COPYWRITER: Camille Copp
COPYWRITER: Ashley Willis